We’re delighted to share that Affinity Exchange has been named one of the top 100 start-ups in London by Entrepreneur in this year’s London 100. This recognition celebrates the fastest-growing and most innovative companies in the capital, and we’re proud to be among them.

Founded in 2021 by Sam Balla-Muir, Affinity Exchange has grown rapidly, reaching £170m in annual turnover and expanding to a team of 11 in just a few years. This growth has been driven by our commitment to solving real challenges for our clients, particularly in the complex world of international payments, risk management, and, more recently, finance solutions designed to ease cash flow pressures.

This year, we’ve taken major steps forward. We’ve launched new Finance products, created new departments internally, clinched several partnerships, and continued to refine our tailored approach to supporting clients. Everything we do is underpinned by our mission to become a trusted extension of our clients’ finance teams. This recognition is a testament to the impact that approach is having.

We’d like to thank our team for their hard work and ambition, and our clients for their continued trust. Without question, this is the start of a long and successful journey for the business.