Sam Balla-Muir, Founder and CEO of Affinity Exchange, has been shortlisted for the Payments Rising Star Award at the Payments Awards 2025, with winners to be announced in October this year.

The Payments Rising Star Award recognises emerging leaders who are shaping the future of the industry through innovation, vision, and measurable impact. Sam’s nomination celebrates his achievement in founding Affinity Exchange and building it from the ground up into a dynamic cross-border payments provider that also offers sophisticated risk management and alternative finance products.

Since its inception, Affinity Exchange has set itself apart from traditional payments companies by delivering solutions that go far beyond currency transfers. Under Sam’s leadership, the company has focused on combining cutting-edge technology with deep client relationships, creating tailored services that help businesses manage risk, unlock new opportunities, and achieve sustainable growth in global markets.

Sam Balla-Muir commented:
“Being shortlisted for the Payments Rising Star Award is an incredible honour. It’s a testament to the hard work and ingenuity of the entire Affinity Exchange team. From day one, we’ve aimed to be more than a payments provider — we’re a partner that helps clients navigate the complexities of international business with confidence. This recognition reinforces that our approach is making a real impact.”

The winners of the Payments Awards 2025 will be revealed at the ceremony in October 2025.

About Affinity Exchange
Affinity Exchange is a specialist cross-border payments provider offering currency risk management and alternative finance solutions to businesses operating in global markets. Founded on a commitment to service, innovation, and client success, Affinity Exchange helps organisations navigate complex international transactions with confidence and efficiency.